April 2002
Intermediate to advanced
336 pages
8h 57m
English
Content preview from Definitive Business Plan, Second Edition, TheBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
Start your free trial
Chapter 5. Know the World
For or against you?
The next steps
Collecting information
Understanding the world at large
Business partners
The market – what you are fighting for
The industry – what you are up against
Competitive advantages
Now write about it
Moving on
“Therefore I say: Know the enemy and know yourself, in a hundred battles, you will never be defeated.
“When you are ignorant of the enemy but know yourself, your chances of winning or losing are equal.
“If ignorant of both your enemy and of yourself you are sure to be defeated in every battle.”
—Sun Tzu, The Art of War, c. 400 bc
Chapter 4 asked you to assess the internal state of your business. In this chapter you will look outwards to try to understand your external environment as well as ...