Definitive Business Plan, Second Edition, The

Now write about it

By now, you should have a fairly thorough view of the external environment in which you operate. If you have created a suitable framework for analysis, you will have brought order to chaos and you will find it easy to document.

Two pages in your business plan usually cover it sufficiently. At the end of Chapter 4 , you wrote about your product. You can follow this logically by describing first your market, then your competition. At this stage, the description will be fairly historical and factual. Later, when you have developed a competitive strategy, you will add to these descriptions – and maybe amend them – to take account of your plans for the future. Figure 5.4 shows a sample extract from a business plan. As you can see, ...