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Definitive Business Plan, Second Edition, The by Richard Stutely

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Business strategies to satisfy your desires

We are back to talking as if you have just one business. You know your desires. Now you need to develop a strategy. To help you organize your thoughts, 12 off-the-shelf business strategies are provided in the boxes on pages 103 to 106. As always with such lists, there has to be an element of generalization and oversimplification. They are intended primarily to stimulate ideas. There are three each of:

  • integration strategies (backward, horizontal and forward);

  • market-intensive strategies (market penetration, and market and product development);

  • diversification strategies (concentric, horizontal and conglomerate);

  • defensive strategies (joint ventures, retrenchment and divestment).

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