Definitive Business Plan, Second Edition, The

Strategic objectives

So, you have decided on a strategy. Now it is time to specify strategic objectives. These identify what your strategy has to lead you towards and what your plans have to achieve.

If you found setting a strategy exhausting, you will be relieved that deriving the objectives is rather easy. Simply identify the key things that you need to achieve to make your strategy a success, and write them down. Remember to make these objectives as specific and measurable as possible – try to include target dates, and quantities or values to be achieved or milestones to reach.

It might assist your thinking if you consider that objectives are tempered by constraints and responsibilities. Constraints might be an upper limit on the amount of ...