Definitive Business Plan, Second Edition, The

Documenting the strategy

You now should be ready to document your strategy. You will recall that the required five steps are as follows:

1.	Identify the domain sought – market niche, unique products, etc.
2 Explain your competitive advantages in pursuing that domain.
3.	Introduce the strategy that you have devised.
4.	Specify your objectives.
5.	Outline the potential rewards (we will really bring out the rewards in the financials – especially in Chapter 10 ).

An example is shown in Fig. 6.4 . Over to you again.

Figure 6.4. Strategy in the plan

If there's a way to do it better… find it.

—Thomas A. Edison