Definitive Business Plan, Second Edition, The

'The time has come', the walrus said, 'to speak of other things'

The time has arrived to work through the financials in the business plan. This is not difficult. It requires a little careful thought and some sensible estimating. It can be time consuming. But if you approach it in the right frame of mind, it is straightforward and, dare I say, enjoyable. Moreover, with the correct approach on the first pass, you have a framework to simplify all future financial analysis and forecasting. Always aim to automate or mechanize repetitive activities.

The financial analysis is the easiest part if you are numerate. If you shrink from dealing with numbers, do not be alarmed. Just work thorough these chapters step-by-step and it will fall into place. You ...