Definitive Business Plan, Second Edition, The

Pulling it all together

Having arrived here, you have:

• understood your market (Chapter 5 );

• developed a strategy and an operating plan (Chapter 6 );

• laid down assumptions for the planning period;

• used an economic/environment forecast to predict the path of leading indicators;

• used leading indicators to forecast demand for your product class, category or product itself;

• allowed for changes in the pattern of demand for product class and category; and

• estimated the effects of your strategy and plan on final demand for your product.

Now you need to pull together all of this analysis. Make a table with a row showing forecast sales volumes for each month (or quarter or year). Put your projected sales prices for each period into another row. Multiply one ...