Definitive Business Plan, Second Edition, The

If the worst comes to the worst…

A coconut falls off the tree. Will it hit you on the head and break, or will you sell it for another five pesos? On your journey to the current point in this book, you have probably found ways to turn many problems into advantages. You have built up a deeper understanding of the risks that assail your business and identified strategies to prepare for and handle the worst. And perhaps most important, you will have quantified the likely impact of being hit by curved balls. Your what-if summarized these in a neat little table.

Readers of your business plan also expect to see a worst-case forecast that shows what would be the end result if all the worst possible things that could happen did happen. I suggest that ...