The German, American and Englishman introduced on page 3 each had differing plans for different readers. I hope that the reason has become clear. Before you start sharing your plan with all and sundry, check to see that it really will meet their needs and answer positively their questions. Many pages ago, you set off by identifying your potential readers. As already discussed, you are seeking:
internal approval for the strategy and plan (perhaps in competition with another department) – which tends to imply automatic funding; or
external funding – you have already looked at who you might approach (see Chapter 10 ).
The two are of course very similar, but there is a slight difference of emphasis. Picture in your imagination the people who ...