Definitive Business Plan, Second Edition, The

Final check on the plan

You have now reviewed your business plan from the perspective of a potential reader. Does the plan answer satisfactorily their likely questions? From this perspective, Fig. 12.3 illustrates the six most important pages in your plan.

• For the business proposition, check that your strategy has unique attributes, that you do not appear unduly reliant on one supplier, one product or one customer and that you do not look vulnerable to attack by a big competitor. These should not be problems given your journey through this book.

• For the finances, check that you have highlighted sufficiently the prospective cash flow. Corporate bosses and bankers will be interested in return on capital employed or (almost the same thing) return ...