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Definitive Business Plan, Second Edition, The by Richard Stutely

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They don't know what's coming to them

Note

Never deliver a copy of your business plan to someone unless they request it specifically.

But I was going to send it to those venture capital people in the new business park? Don't. You have to make them ask for a copy. Then you have shifted the focus. It is no longer the case that you are sending the plan to an unwitting recipient. They have asked to see it, are expecting it, and are more likely to give it consideration.

There is no reason anyone would want a computer in their home.

—Ken Olsen, president, chairman and founder, Digital Equipment Corp, 1977

If it is not an internal report, the first thing ...

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