Definitive Business Plan, Second Edition, The

From plan to reality

There is a simple relationship between a business plan and all those ring binders and papers on your shelves. This is illustrated in Fig. 13.1 . The business plan is the basis for creating

Figure 13.1. Business plan to action and back

• job descriptions;

• policies, rules and procedures;

• operational limits;

• budgets;

• employee objectives.

These are the things that get your people pulling together to make your business a success. We will run through them one by one. First, though, think about communicating your aims throughout your enterprise.

Avoid bureaucracy Please keep remembering that good management is the key. The mechanisms described ...