Definitive Business Plan, Second Edition, The

A change of focus

It hardly needs to be said that your focus has now shifted from planning to action (Fig. 13.2 ). It should not be necessary to emphasize that these are not mutually-exclusive activities. While you were planning, you were continually analyzing what was going on at the sharp end of your business. While you are running your business you should be continually re-appraising your plans to make sure that they are still realistic.

Figure 13.2. Shifting focus

All the new information that comes to hand should be slotted into your strategic and tactical analysis. You can react and adapt to changes in your environment. Easy for me to suggest, ...