Definitive Business Plan, Second Edition, The

Where do you draw the line?

Blowing your business-plan trumpet is fine. But you have to follow up rapidly with actions. This is going to sound familiar. A long time ago, back in Chapter 6 , you set strategy and strategic objectives in an iterative process. You followed this through by developing operating plans and operating objectives in another set of intertwined activities. Yes, you guessed – you can now pick up from where you left off and do this at yet a finer level of detail.

The logical flow from strategy to action is shown in Fig. 13.4 . If you tried to document everything in your business plan, you would never get anything done. You have to draw a line somewhere – and this is where you stop adding detail to your business plan and move ...