Definitive Business Plan, Second Edition, The

Foreword

by Sir Paul Judge

Planning is at the heart of good management. We all know that change initiatives in our non-business lives, such as redecorating an apartment, can easily 'cost twice as much and take three times as long'. However, in our business functions we normally have to work with a smaller allowable margin of error and proper planning therefore becomes essential.

Planning is mainly common sense but, like riding a bicycle or painting a picture, it is usually worthwhile to take some advice before starting, which is what this book sets out to provide.

In many countries management has not been seen in the same way as the traditional professions. We do not allow a doctor to prescribe medicines or an architect to design a building unless ...