General Web 2.0

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[ch01_biblio01_002] Anderson, C. “The Long Tail.” WIRED, October 2004 <>.

[ch01_biblio01_003] Battelle, J. The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. Portfolio, 2005.

[ch01_biblio01_004] “Bill Gates: Microsoft MIX06 Conference.” Microsoft, March 2006 <>.

[ch01_biblio01_005] Brin, S. and L. Page. “The Anatomy of a Large-Scale Hypertextual Web Search Engine.” <>.

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