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Part I Business Intelligence
Chapter 1 Equipping the Organization for Effective Decision Making
Effective Decision Making
Who Is a Decision Maker?
What Is an Effective Decision?
Keys to Effective Decision Making
Are We Going Hither or Yon?
Is Your Map Upside-Down?
Panicked Gossip, the Crow’s Nest, or the Wireless
Business Intelligence and Microsoft SQL Server 2012
Chapter 2 Making the Most of What You’ve Got—Using Business Intelligence
What Business Intelligence Can Do for You
When We Know What We Are Looking For
Discovering New Questions and Their Answers
Business Intelligence at Many Levels
The Top of the Pyramid
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