13Become a Listening Post
“Whether your customer comes to you via the Internet, the front door, or the telephone, there is gold to mine in the knowledge gained from these interactions. Pay attention!”
—Ann Thomas and Jill ApplegateAuthors, Pay Attention! How to Listen,Respond and Profit from Customer Feedback
Social media has truly revolutionized the opportunities to listen to customers beyond what anyone would have dreamed even ten years ago. These days, it is so easy for customers to comment on your company; it’s also so easy for your company to listen. With today’s myriad options for communication, there are many ways to listen. And, listening to customers is something Knock Your Socks Off Service providers must do. Knock Your Socks Off Service ...
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