October 2011
Beginner to intermediate
208 pages
4h 24m
English
“Nothing happens until someone sells something.”
—Marketing axiom
Sales and service are not separate functions. They are two sides of the same coin. Even if your title is customer service representative and a co-worker is a sales associate, you both have the same ultimate goal: satisfying the customer. It wasn’t always this way. In days gone by, sales and service personnel used to be adversaries.
Sales and marketing people viewed their counterparts in service and operations as “those guys who never want to help me make a sale and who screw it up after it’s a done deal.”
Service and operations folk, for their part, tended to view sales and marketing people as “those people in suits who ...