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Delivering Knock Your Socks Off Service, 5th Edition
book

Delivering Knock Your Socks Off Service, 5th Edition

by PERFORMANCE RESEARCH ASSOCIATES, John BUSH
October 2011
Beginner to intermediate content levelBeginner to intermediate
208 pages
4h 24m
English
AMACOM
Content preview from Delivering Knock Your Socks Off Service, 5th Edition

37Keep It Professional

“Every job is a self-portrait of the person who did it. Autograph your work with excellence.”

—From a poster in an auto repair shop

Today, it’s common to hear executives and managers proclaim, “Customers are our best friends.” But Knock Your Socks Off Service professionals know that, for all the light banter and personal fanfare, there’s a critical difference between being friendly and having a friendship.

A friendly transaction is a clear and understandable goal in any business—treating customers courteously, attentively, and professionally mimics the “transactional treatment” we would give to a close personal friend (and, in doing so, greases the wheels of commerce).

A friendship, on the other hand, is a relationship ...

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Publisher Resources

ISBN: 9780814417553