Living with power imbalance in the food supply chain
M. Hingley, Harper Adams University College, UK
A. Lindgreen, University of Hull, UK
In the context of vertical agri-food industry business-to-business relationships in the United Kingdom, the majority of control lies with large multiple retailers. Predominant in agri-food channels is a reduced supplier sourcing model; category management and network supply coordination, through super middlemen, also are widely applied. Power-imbalanced business relationships appear to be important for understanding business exchanges and power should be a central consideration in business relationships. However, imbalance in power is no specific barrier to parties entering collaborative ...