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Living with power imbalance in the food supply chain

M. Hingley,     Harper Adams University College, UK

A. Lindgreen,     University of Hull, UK

Abstract:

In the context of vertical agri-food industry business-to-business relationships in the United Kingdom, the majority of control lies with large multiple retailers. Predominant in agri-food channels is a reduced supplier sourcing model; category management and network supply coordination, through super middlemen, also are widely applied. Power-imbalanced business relationships appear to be important for understanding business exchanges and power should be a central consideration in business relationships. However, imbalance in power is no specific barrier to parties entering collaborative ...

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