Sales and operations planning for the food supply chain: case study
Ö. Yurt, Izmir University of Economics, Turkey
C. Mena and G. Stevens, Cranfield University, UK
The aim of this chapter is to examine sales and operations planning (S&OP) in the food and drink industry. The chapter highlights the impact on performance of the planning process and specifically S&OP, for food and drink companies. First an overview of S&OP and its historical evolution is presented. Then aims, trends, best practices and implementation processes of S&OP, together with its challenges are examined. The section that follows provides a roadmap for implementing S&OP in the food and drinks industry and discusses the critical aspects that should ...