Sales and operations planning for the food supply chain: case study

Ö. Yurt,     Izmir University of Economics, Turkey

C. Mena and G. Stevens,     Cranfield University, UK


The aim of this chapter is to examine sales and operations planning (S&OP) in the food and drink industry. The chapter highlights the impact on performance of the planning process and specifically S&OP, for food and drink companies. First an overview of S&OP and its historical evolution is presented. Then aims, trends, best practices and implementation processes of S&OP, together with its challenges are examined. The section that follows provides a roadmap for implementing S&OP in the food and drinks industry and discusses the critical aspects that should ...

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