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Delivering Performance in Food Supply Chains by G Stevens, C Mena

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14

Enhancing consumer confidence in food supply chains

M. Garcia Martinez,     University of Kent, UK

Abstract:

Understanding consumer confidence in the safety of food products and the regulation thereof is critical for effective implementation of risk management and communication strategies aimed at restoring consumer trust in food chains. The perceived risk and mistrust of food safety systems influences public concerns. Consumer responses to risk messages contribute to the unacceptability of proposals for activities perceived as risky stimulate social and political action to reduce or avoid risk lead to questioning of the work and decisions of risk regulators and authorities and promote the selective use of information sources. This chapter ...

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