8. Bringing It Back to Demand/Supply Integration: Managing the Demand Review

Chapter 1 focused on the “super-process” of demand/supply integration, or DSI. Chapters 27 examined the subprocess of demand forecasting, which along with a variety of other subprocesses such as supply planning, inventory planning, and financial planning, make up the super-process of DSI. This concluding chapter focuses once again on demand/supply integration, but, the discussion centers on the demand review. One way to think about the demand forecasting process is that it is a month-long exercise in preparation for the demand review. All the steps discussed in the book so far, from statistical forecasting, to qualitative forecasting, to performance measurement—all ...

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