Demand collaboration makes such good sense. If demand information can be communicated throughout the entire supply chain, each trading partner would know how much product to have available and when. Less inventory would be needed as a hedge against uncertainty. Lead times could be shortened as less unneeded product would be made, freeing up production capacity. Sales would increase because the right amount of product would be available at the right points of consumption. As a result, all trading partners in the supply chain would reduce the cost of goods sold and increase ...