WHAT IS DEMANDMANAGEMENT?
The following conversation was overheard at a client company:
Forecaster to supply planner: "Why didn't you use the demand plan numbers as the basis for the production plan?”
Supply planner to forecaster: "Because I don't trust the forecast.”
Forecaster to supply planner: "But the demand plan is what customers, the marketing people, and the sales organization have told us that customers are going to buy.”
Supply planner to forecaster: “I still don't trust the forecast. It's never right.”
The example above illustrates some of the common frustrations that surround demand ...