Chapter 20Demystifying Commercial Research Methods
CONTRIBUTOR PROFILE: ANNE DYE
Anne Dye is Head of Technical Research at the RIBA, responsible for delivering the research agenda in alliance with the RIBA Research and Innovation Group. This includes the development, support and promotion of a range of strategic built-environment research projects within the RIBA, in partnership with other organisations and within the wider research community, as well as providing advocacy for research to key stakeholders.
Context
‘People often reject creative ideas even when espousing creativity as a desired goal.’1 Why should this be, and what are the implications for architects – particularly architects ...
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