Demystifying Architectural Research

Introduction

This book aims to help architects in practice to use research as a means to get ahead in business, to access new funding streams – almost €80 billion is currently available via the European Horizon 2020 programme – and to advance the knowledge economy of our field. We believe research to be key to helping architects regain some of the professional standing that has been eroded over time as D. Kirk Hamilton and David H. Watkins have observed:

It still stings: you are a respected architect, you’ve spent a great deal of effort attempting to convince your valued client about something, and you believed you were right … Why does your client, who has worked with you before, not seem to trust your professional opinions? ¹

In writing ...