2 Types of Metadata

Metadata is used in different ways by those people involved in making and publishing television programs and those people who consume them. These two communities sit on either side of an imaginary boundary of publication—whether that publication is transmitted through traditional terrestrial broadcasting, via satellite, over the Internet, or by a DVD sent through the regular mail. Yet much of the metadata used by both communities is the same—titles, genre, slot, business information such as rights, and so on.

Later in this chapter, we will look at the workflow of program production and the metadata associated with each stage. Before that, however, it is worthwhile to consider metadata under three main headings: Descriptive, ...

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