Design-Centered Entrepreneurship, 2nd Edition

5 Step 5 Evaluate and Select

DOI: 10.4324/9781003204992-6

Figure 5.1Evaluate and Select

Introduction

All too often business ideas are shot down for lack of imagination. Just as it takes an open mind to effectively develop new ideas, so it takes an open mind to effectively evaluate new ideas. Once you’ve selected a small number of business concepts in Step 4, your next step in the process is to evaluate their potential for taking them to market. You want to choose at least one idea as a useful solution around which you can develop a practical business.

For a number of reasons, this evaluation process can be relatively simple or relatively complex. ...