Design-Centered Entrepreneurship, 2nd Edition

Introduction

DOI: 10.4324/9781003204992-1

No matter where you look around the world today, entrepreneurs¹ face a common challenge: The need to stand out from their competitors and win over customers. For example, in Europe, recessions force start-ups to compete for limited funds in tight capital markets. In China and Southeast Asia, companies seek to gain market share in previously undeveloped regions on their continent, as well as continued inroads globally. In Japan, companies redefine themselves in order to remain relevant as their neighboring competitors aggressively grow. South American companies feel pressured to roll out new products to live up to the expectations that come with being the surprise success story of the 21st century. ...