[ An Introduction ]
With Metamorfosi, Artemide had completely overturned the reason why people would buy a lamp. Not another beautiful lamp, but a light that makes you feel better. It had radically changed its meaning. [IN THE ILLUSTRATION On the table: Artemide’s Yang lamp (of the Metamorfosi family); in the painting: Artemide’s Tizio “task luminaire.”]
MARKET? WHAT MARKET! We do not look at market needs. We make proposals to people.”
Without another word, Ernesto Gismondi, chairman of Artemide, stared at the professor to see his reaction. A strong personality and a brilliant mind, Gismondi was not the kind of person ...