
Why Color Matters
Color is one of the most powerful tools a designer has to communicate a
client’s message. It can symbolize an idea, can invoke meaning, and has
cultural relevancy. Successful color relationships can determine whether
people buy a product or use a client’s services. Color can aid in wayfinding,
it can give structure to projects with multiple components, and it can show
emphasis and convey mood. Whether it is suggesting space or showing
movement and rhythm, color always has a story to tell.
As much as color can help to catch and hold a viewer’s attention, it can also
present myriad challenges for the designer. The subjective nature ...