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Design Elements, Color Fundamentals
book

Design Elements, Color Fundamentals

by Aaris Sherin
January 2012
Intermediate to advanced content levelIntermediate to advanced
160 pages
4h 52m
English
Rockport Publishers
Content preview from Design Elements, Color Fundamentals
Why Color Matters
Color is one of the most powerful tools a designer has to communicate a
client’s message. It can symbolize an idea, can invoke meaning, and has
cultural relevancy. Successful color relationships can determine whether
people buy a product or use a client’s services. Color can aid in wayfinding,
it can give structure to projects with multiple components, and it can show
emphasis and convey mood. Whether it is suggesting space or showing
movement and rhythm, color always has a story to tell.
As much as color can help to catch and hold a viewer’s attention, it can also
present myriad challenges for the designer. The subjective nature ...
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Publisher Resources

ISBN: 9781592537198