
Chapter 2 // Form and Space //59
SChanging the color of several words can make
parts of a message stand out, especially when the
type is placed on a dark background. The hints
of color on the left side tie all the colors together.
Design: Uwe Loesch, Mettmann, Germany
WThe contrast between the bright blue back-
ground and the even brighter red image in the
foreground almost seems to vibrate.
Design: Ames Bros, Seattle
SThe letterforms are huge, but it is the bars
of orange that maintain the hierarchy and make
the most important information stand out in this
composition. Design: Rudi Meyer, Yerres, France