
X102 // Design Elements // Color Fundamentals
Neutrals are hues that have a large percentage of brown or gray, and they
are one of the most overlooked and underutilized categories of color. If
used correctly, they are great all-purpose tones. They can add emphasis
and help a viewer navigate through content without the distraction of spe-
cific cultural connotations.
Color palettes dominated by these hues work well for projects that are
aimed at a sophisticated audience or when the content should invoke
calm and peaceful feelings. Neutral tones might be most appropriate when
designing collateral for a coffee bar or when working with packaging that ...