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Design Elements, Color Fundamentals
book

Design Elements, Color Fundamentals

by Aaris Sherin
January 2012
Intermediate to advanced content levelIntermediate to advanced
160 pages
4h 52m
English
Rockport Publishers
Content preview from Design Elements, Color Fundamentals
Chapter 5 // Rules for Working with Color //155
Strategies for
Working with Clients
Effectively communicating color
choices with clients can make the
difference between winning a pitch
and getting a project approved
or being sent back to the draw-
ing board. Not all clients are visual
learners, nor have they been trained
to ignore the subjective nature of
color the way designers have.
Presenting a clear rationale for why
a palette or single hue will be suc-
cessful usually provides the best
chance of getting a color palette
approved. Rather than simply
presenting the client with a solution,
explain how the colors in question
support the message ...
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Publisher Resources

ISBN: 9781592537198