
Chapter 5 // Rules for Working with Color //155
Strategies for
Working with Clients
Effectively communicating color
choices with clients can make the
difference between winning a pitch
and getting a project approved
or being sent back to the draw-
ing board. Not all clients are visual
learners, nor have they been trained
to ignore the subjective nature of
color the way designers have.
Presenting a clear rationale for why
a palette or single hue will be suc-
cessful usually provides the best
chance of getting a color palette
approved. Rather than simply
presenting the client with a solution,
explain how the colors in question
support the message ...