PUTTING IT ALL TOGETHER
There is no recipe for a good layout. What must be maintained is a feeling of change and contrast.
ALEXEY BRODOVITCH/Pioneering graphic designer and art director
IN THIS CHAPTER:
Creating an integrated experience between the two basic kinds of visual language in a layout is one of the most confounding challenges for designers. This chapter begins with a reminder that type is just as visual as images—and outlines ways to create layout relationships that fuse the two.
One way of organizing visual material is to situate its parts along an invisible framework of regularly spaced guides or “grid.” A grid establishes a visual architecture, useful in print and web-based projects alike, ...
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