Twenty Rules for Making Good Design

When people talk about “good” or “bad” design, they’re referring to notions of quality that they’ve picked up from education and experience, and often from the experience of thousands of designers and critics before them. Sometimes these notions are aesthetic—“asymmetry is more beautiful than symmetry,” for example, or “a neutral typeface is all you need”—and sometimes strictly functional—for example, “don’t reverse a serif typeface from a solid background if it’s less than 10 points in size, because it’ll fill in.” Both kinds of observation are helpful in avoiding ...

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