
All graphic design
—
all image making,
regardless of medium or intent
—
centers on
manipulating form. “Form” is stuff: shapes,
lines, textures, words, and pictures. Our
brains use form to identify what is seen; form
is a message. Making that form as beautiful as
possible is what elevates designing above just
plopping stuff in front of an audience and let-
ting them pick through it.
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The term “beautiful”
has a host of meanings, depending on context;
aggressive, ripped, collaged illustrations are
beautiful; chunky woodcut type is beautiful; all
kinds of rough images can be called beautiful.
“Beautiful” as a descriptor might be better
replaced by the term “resolved,” ...