Skip to Main Content
Design Evolution
book

Design Evolution

by Tim Samara
January 2008
Intermediate to advanced content levelIntermediate to advanced
272 pages
10h 29m
English
Rockport Publishers
Content preview from Design Evolution
022
023
There are few visual stimuli as powerful as
color. It is a profoundly useful communica-
tion tool. But the meaning transmitted by
color
because it results from reflected light
waves transmitted through an imperfect
organ (the eyes), to an imperfect interpreter
(the brain)
is also profoundly subjective.
The mechanism of color perception is universal
among humans. What we do with it once we see
it is another thing altogether, and controlling it
for the sake of communication depends on
understanding how its optical qualities behave.
|
A single color is defined by four essential
qualities related to our perception of its essen-
tial nature as waves of light: ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Anatomy of Design

Anatomy of Design

Steven Heller, Mirko Ilic
Graphic Design That Works

Graphic Design That Works

Rockport Publishers
Design: Logo

Design: Logo

Von Glitschka, Paul Howalt

Publisher Resources

ISBN: 9781592533879