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Image making is perhaps one of the most
complex human activities. An image is a
powerful experience
—
a symbolic, emotional
space that replaces physical experience.
In graphic design, there are myriad image pos-
sibilities
—
symbols and photomontage, draw-
ing and painting, and even type
—
that perform
different functions. Images provide a visual
counterpoint to text, helping engage the audi-
ence. Images also offer a visceral connection to
experiences described by written language.
They can help clarify very complex informa-
tion
—
especially conceptual, abstract, or
process-oriented information
—
by displaying it
concisely, “at a glance.”
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Every image falls ...