
04
Formica Corporation 2005 Trade Stand
Kuhlmann Leavitt, Inc.
|
St. Louis, Missouri, USA
In creating three-dimensional applications, all the visual
aspects of composition are extrapolated into real space,
and hierarchy and flow are of paramount importance.
This is especially true of a trade show presence
—
where
crowds of people, exhibitors, products, and colors all
compete for attention
—
such as the one here, created for
Formica Corporation’s hospitality design trade stand. The
design challenge was to design a space that would attract
exhibit goers from near and far in a busy exhibit hall,
while communicating Formica’s vast offering of commer-
cial and residential ...