
05
Podravka 2006 Annual Report
Bruketa & Zinic
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Zagreb, Croatia
Podravka is a food company located in Koprivnica,
Croatia, about 60 miles northeast of Zagreb. It’s similar
to companies in the U.S. such as Kraft or General Foods,
and produces prepared and packaged foods for a variety
of outlets. Still, it’s a relatively close-knit company that
approaches business with integrity: “It’s a company with
heart,” says Davor Bruketa, one of the principals of the
Croatian firm responsible for designing Podravka’s annual
report. And that drives the design approach for Bruketa
and his partner, Nicola Zinic, who turn the report into
something other than the potentially ...