Skip to Main Content
Design Evolution
book

Design Evolution

by Tim Samara
January 2008
Intermediate to advanced content levelIntermediate to advanced
272 pages
10h 29m
English
Rockport Publishers
Content preview from Design Evolution
The photographs exhibit a
quiet tonality
not washed
out, but intentionally a little
more soft, and with a little less
contrast in their tonal range.
This is highly unusual for
annual reports, which tend to
reproduce sharp images with
saturated color. The tonal soft-
ness seems friendly, approach-
able, and honest.
A mix of idiosyncratic details
reinforces the personal aspect
of the report’s messaging:
hand-drawn ornamental type
treatments, script, and elabo-
rate doodles. The organic
qualities of these elements
contrasts the open space,
sharp typography, and bold
geometric stickers.
Project Case Studies 05
Podravka Annual Report
DESIGN EVOLUTION
TEXT
BLACK
(Provision) ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Start your free trial

You might also like

Anatomy of Design

Anatomy of Design

Steven Heller, Mirko Ilic
Graphic Design That Works

Graphic Design That Works

Rockport Publishers
Design: Logo

Design: Logo

Von Glitschka, Paul Howalt

Publisher Resources

ISBN: 9781592533879