
Very rough digital studies,
such as those shown here,
were presented to the client
before proceeding with a
photo shoot. The images were
picked up from those used in
a previous season’s campaign
to establish the basic premise
for shooting and cropping, but
no storyboards or art direction
took place before the day of
the shoot.
06
The Forsythe Company 2006/2007
Season Collateral
Surface
|
Frankfurt am Mein, Germany
Sometimes the subject of a design project speaks for
itself. Dance is one such subject—it is its own concept
and, most often, does a good job of communicating.
That is, after all, its purpose. Enter the designer, tackling
the problem of representing ...