
Nelson Line Stationery Visual Identity
paone design associates
|
Philadelphia,
Pennsylvania; USA
Identity work is a process of extreme distillation. The
need for quick recognition, ease of reproduction, and
symbolic richness
—
all in a small footprint that’s memo-
rable and easily differentiated from other identities
—
means that an astounding volume of exploration is
often required for a lean, minimal result. This notion is
especially relevant for designers such as Gregory Paone,
whose strategy in approaching the design of a logo is
always the same, regardless of the client. “I don’t precon-
ceive,” Paone states, “which means in order to find an
original solution ...