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Design Evolution
book

Design Evolution

by Tim Samara
January 2008
Intermediate to advanced content levelIntermediate to advanced
272 pages
10h 29m
English
Rockport Publishers
Content preview from Design Evolution
Nelson Line Stationery Visual Identity
paone design associates
|
Philadelphia,
Pennsylvania; USA
Identity work is a process of extreme distillation. The
need for quick recognition, ease of reproduction, and
symbolic richness
all in a small footprint that’s memo-
rable and easily differentiated from other identities
means that an astounding volume of exploration is
often required for a lean, minimal result. This notion is
especially relevant for designers such as Gregory Paone,
whose strategy in approaching the design of a logo is
always the same, regardless of the client. “I don’t precon-
ceive,” Paone states, “which means in order to find an
original solution ...
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Publisher Resources

ISBN: 9781592533879