
series of small icons from one of the earlier
sketches of a wrapped package, each showing
a kind of stationery item. The icons could be
configured in various ways, as solid forms or
as outlines, and it was this last iteration that
appealed most. Paone presented these three
concepts to the client; in discussion, the icon
concept was approved, and refinement began.
|
For Paone, the issue now was color and typog-
raphy, relative to the stationery
—
the first
applications. “Presenting the first time is all
about the idea and the feeling,” he explains.
“The typeface, at that stage, is a detail that I’m
going to deal with later.” Several iterations of
the type lockup ...