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Design Evolution
book

Design Evolution

by Tim Samara
January 2008
Intermediate to advanced content levelIntermediate to advanced
272 pages
10h 29m
English
Rockport Publishers
Content preview from Design Evolution
series of small icons from one of the earlier
sketches of a wrapped package, each showing
a kind of stationery item. The icons could be
configured in various ways, as solid forms or
as outlines, and it was this last iteration that
appealed most. Paone presented these three
concepts to the client; in discussion, the icon
concept was approved, and refinement began.
|
For Paone, the issue now was color and typog-
raphy, relative to the stationery
the first
applications. “Presenting the first time is all
about the idea and the feeling,” he explains.
“The typeface, at that stage, is a detail that I’m
going to deal with later.” Several iterations of
the type lockup ...
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Publisher Resources

ISBN: 9781592533879