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Design Evolution
book

Design Evolution

by Tim Samara
January 2008
Intermediate to advanced content levelIntermediate to advanced
272 pages
10h 29m
English
Rockport Publishers
Content preview from Design Evolution
Rather than sketching by
hand, as he often does,
Sonnoli began the design
process using drawing soft-
ware after writing and reflect-
ing on the client’s brief. His
affinity for the system-based
identity work of Swiss design
pioneer, Karl Gerstner, directed
him toward the idea of varia-
tion within consist restraints,
and this was corroborated by a
chance encounter with a book
of French poems
published
cut apart, line by line, and
therefore almost infinitely vari-
able. Sonnoli perceived this
idea as appropriate to the con-
cept of music and began to
explore sets of symbols that
could be recombined to make
a kind of variable logo. Unlike
conventional thinking in ...
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Publisher Resources

ISBN: 9781592533879