
Memorial Sloan-Ketterling Cancer
Center 2005 Annual Report
Ideas On Purpose
|
New York; USA
Annual reports for Fortune 500 corporations tend to
focus on performance in terms of numbers, while those
of medical or research institutions define it in human
terms. Hence, the narrative of the report is of greater sig-
nificance than the financial data—at least, for the pur-
poses of outreach and fund-raising. These are, in fact, the
purposes for this report, and why Memorial Sloan-
Kettering Cancer Center, a New York City research hospi-
tal, invested its creation with Ideas On Purpose (IOP) also
located in New York. For IOP, the storytelling is by far the
crux ...