
TEXT
BLACK
Line elements separating a
horizontal configuration of let-
ters to suggest film frames.
The substitution of the letter
i
with four squares, representing
the four lots of TFS property,
creates a vertical filmstrip; the
radial-cornered box evokes a
screen. The vertical lines sepa-
rate the type forms into a ticket.
Stacking the three words in
the box configuration alludes
to the clacker.
The designers worked directly
on the computer to explore
typographic concepts for the
logo, focusing on a generally
neutral approach with very
subtle references to the idea
of film.
Toronto Film Studios
Identity and Website
Compass 360, Inc.
|
Toronto, Canada
“Film studios ...