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Design Evolution
book

Design Evolution

by Tim Samara
January 2008
Intermediate to advanced content levelIntermediate to advanced
272 pages
10h 29m
English
Rockport Publishers
Content preview from Design Evolution
TEXT
BLACK
Line elements separating a
horizontal configuration of let-
ters to suggest film frames.
The substitution of the letter
i
with four squares, representing
the four lots of TFS property,
creates a vertical filmstrip; the
radial-cornered box evokes a
screen. The vertical lines sepa-
rate the type forms into a ticket.
Stacking the three words in
the box configuration alludes
to the clacker.
The designers worked directly
on the computer to explore
typographic concepts for the
logo, focusing on a generally
neutral approach with very
subtle references to the idea
of film.
Toronto Film Studios
Identity and Website
Compass 360, Inc.
|
Toronto, Canada
“Film studios ...
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Publisher Resources

ISBN: 9781592533879